Rediscovering bike riding in a semi-post-pandemic world

As published in [ Florida Daily Post] and [West Palm Beach Magazine]

Riding a bike is fun. No matter the rider’s age, the place where they live, or the time of year, there is something about mounting a bike and pedaling down the street with the wind on your back that makes you feel alive. Call it social media burnout or semi-post-pandemic transformation, now more than ever, people are tuning in to the outdoors looking to reach out and try new things. And in this recognition that something new isn’t as terrible as feared, they’re rediscovering the joy of riding a bike. But, not just any bike. An E-bike.

It happened to Jen Cohen Bogan, a San Francisco fashion and beauty marketer. She, like most Americans in 2020, had to adjust her work, home, and social life in response to Coronavirus spread. It was then that she tried riding an E-bike for the first time. “I saw myself riding a bike up a hill like it was nothing,” says Bogan, who remembers that “Aha!” moment as she passed other E-bike riders on the road with the same smile on their faces. [Read more]